All images are model portrayals.
Too often, stigma and fear get in the way of HIV prevention in communities that are disproportionately impacted by HIV, particularly Black communities, where the impact is real and the convo is long overdue.
Care for the Culture is a movement rooted in love, truth, and keeping things real. Zero shame, all facts. Making sexual health part of the conversation, not the taboo.
THIS IS OUR ANTHEM
We teamed up with T-Boz to reimagine an iconic moment in music –– flipping the script to center Black joy, sexual empowerment, and HIV prevention. We're bringing the vibes and a timeless, powerful message: taking care is the new flex.
