Care for the Culture logo. Click to go to Home.

ABOUT THE CAMPAIGN THIS IS OUR PURPOSE

Care for the Culture exists to make HIV prevention visible, relevant, and real.
Actor portrayals. For US audiences only.

care for the culture is about making hiv prevention something people can actually see themselves in. not a distant issue, not someone else’s problem. something real, relevant, and worth knowing about.

image

Our campaigns in action

carousel image carousel image
carousel image

AHORITA MISMO

There are some things you can take your time with. HIV prevention is not one of them. It's time to take action ahorita mismo.
A young Black woman in her room, laying in her bed, smiling and looking at her phone; Click to play video. A young Black woman in her room, laying in her bed, smiling and looking at her phone; Click to play video.
A young Black woman in her room, laying in her bed, smiling and looking at her phone; Click to play video.

UP TO DATE

Dating is nice, and so is staying on top of your HIV prevention. Keep your sexual health top of mind.
Two Black women and one Black man at a dinner table in conversation; Click to play video. Two Black women and one Black man at a dinner table in conversation; Click to play video.
Two Black women and one Black man at a dinner table in conversation; Click to play video.

CHECK ON YOUR PEOPLE

Checking on your people means more than asking how they're doing. It's asking the questions that can help protect them.
image

We built this to build change

Not because the information wasn't out there. Not because people didn't care. But because too much of what existed felt like it was made for someone else. Through stories, resources, and tools designed for real life, we’re working to shift how Black and Latino communities — and the people who love them — think, talk, and act around HIV prevention. That means:

carousel image
NORMALIZATION

Making HIV prevention feel like a regular part of taking care of your sexual health, not a crisis response or a list.

carousel image
ACCESS

Connecting people to information about HIV testing, HIV prevention options, and support in a way that meets them where they are.

carousel image
COMMUNITY

Because the most powerful thing that moves people isn't data. It's seeing someone they recognize do something first.

THERE’S A PLACE FOR YOU
RIGHT HERE

Become an advocate by doing the little things. Sharing this page, starting a conversation, or just showing up for yourself. It all counts.

READY FOR YOUR NEXT MOVE? READY FOR YOUR NEXT MOVE? READY FOR YOUR NEXT MOVE?
SEE WHY THIS MATTERS CHECK ON YOUR PEOPLE GET TESTED FOR HIV
carousel image